We provide the following Professional Services:

• Put a product or service into a marketing communications context to differentiate it from a competitor’s.
• Explain the benefit of a service or product so it will appeal to a reporter, editor or blogger to write or broadcast a story or commentary.
• Write publicity materials – a news release, FAQ’s, background on a company and its executives, etc. – in a compelling “newsroom friendly” style that grabs attention.
• Decide which local, regional, national and, in many instances, international news and social media should receive a client’s publicity materials.
• Launch new products at the world’s largest trade shows.
• Write web site content, marketing and sales brochures, annual reports, by-lined articles in clients’ names, and electronic newsletters.
• Develop programs that raise a client’s visibility within communities where they do business.
• Organize interviews and news conferences so senior executives can convey information about their companies or institutions to key customers, stakeholders, and the general public.
• Advise clients where to make corporate contributions.